Privacy Policy

Who We Are

Launchyfi LTD ("we," "our," or "us") is a Software-as-a-Service (SaaS) company registered in England and Wales (Company Number: 16422928).

We build AI-powered Go-To-Market (GTM) software designed to help B2B businesses automate, optimize, and scale their commercial operations. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website, platform, and related services.

What Personal Data We Collect

We collect personal and technical information to deliver, secure, and improve our SaaS platform.

Categories of Data Collected:

• Account and Contact Data: Name, email address, company name, role/title, and password (securely hashed).
• Billing and Payment Data: Payment details such as card type, billing address, and transaction history, processed securely by Stripe. We do not store or have access to your full payment card details.
• Usage and Analytics Data: IP address, browser type, device identifiers, pages visited, session duration, and interactions within our platform.
• Cookies and Tracking Data: Session and persistent cookies used for authentication, site functionality, and analytics.
• Support and Feedback Data: Information you share when contacting us for support, completing feedback forms, or engaging in chat or email communications.

We collect this data directly from you when you register, subscribe, or interact with our services, and automatically through cookies or analytics tools.

How We Use Your Data

We process your personal data for the following purposes:

• Account Management: To register, authenticate, and maintain your user account.
• Payment Processing: To manage subscriptions and process transactions securely via Stripe.
• Service Delivery: To operate, maintain, and improve the functionality and security of our platform.
• Customer Support: To respond to queries, resolve issues, and provide assistance.
• Communication: To send important operational updates and product notifications.
• Marketing (with Consent): To share product news or promotional content if you opt in.
• Analytics and Product Improvement: To analyze usage patterns and enhance the user experience.

Product Usage Insights and AI Improvement

We continuously analyze anonymized or aggregated data about how users interact with the Skoll platform to improve performance, functionality, and user experience. This includes using such insights to train and refine our AI systems that power automation, personalization, and predictive features.

• All AI-related improvements are performed using aggregated or pseudonymized data only.
• We do not use customer-specific content, proprietary data, or personal information to train shared AI models or to benefit other clients.
• Our approach ensures that all customers' data remains logically isolated, secure, and confidential, while still allowing us to enhance overall system intelligence and accuracy.

We do not use your data for any purposes not described in this policy and we never sell your personal data.

Legal Bases for Processing

We rely on the following lawful bases under the UK GDPR:

• Contractual Necessity: Processing required to deliver and maintain your account and subscription.
• Legitimate Interest: Processing for analytics, platform improvement, and B2B communications.
• Consent: Processing for optional marketing or non-essential cookies.
• Legal Obligation: Processing required for tax, accounting, or regulatory compliance.

Cookies and Tracking

We use cookies and similar technologies to enhance functionality, analytics, and security.

Types of Cookies:

• Essential Cookies: Required for secure login and account operation.
• Analytics Cookies: Used to understand product usage and performance.
• Marketing Cookies: Optional cookies used for retargeting and campaign optimization.

You can manage your cookie preferences at any time via your browser settings or our cookie consent banner. See our Cookie Policy for more details.

Third-Party Tools and Processors

Website Analytics and Lead Attribution

We use third-party tools to understand and improve how visitors interact with our website and to identify potential business leads in a compliant B2B context. These include:

• Google Analytics: Used to collect anonymized statistics about website usage and performance.
• RB2B: A B2B lead generation tool that provides insights into company-level website visitors to help us identify potential business prospects.
• Vector.co: A website visitor identification tool that helps us recognize company-level traffic for targeted outreach.

These providers comply with GDPR and process only minimal, non-sensitive data to deliver aggregated insights.

Platform Infrastructure and Service Providers

We use trusted third-party service providers to operate, host, and support our SaaS platform. These include infrastructure, analytics, communication, and payment processing partners.

We only work with reputable providers that follow strict security and compliance practices, many of which hold SOC 2 and/or ISO 27001 certifications. All customer data is stored and hosted within the European Economic Area (EEA).

Our third-party providers are carefully vetted and bound by data processing agreements to ensure compliance with the UK GDPR and equivalent data protection standards. A full list of our current infrastructure and sub-processors can be provided upon request by contacting [email protected].

International Data Transfers

Some of the personal data we collect may be transferred to, stored, or processed outside of the United Kingdom and the European Economic Area (EEA). For example, some services we use, such as Google Analytics and CRM tools, may operate in countries outside of the UK/EEA.

We ensure that any such transfers are done in compliance with GDPR requirements by using appropriate safeguards, such as Standard Contractual Clauses (SCCs) or service provider data agreements to protect your data.

How Long We Keep Your Data

We retain your personal data only as long as necessary for the purposes described in this policy, including:

• Maintaining your account and subscription records
• Complying with legal or tax obligations
• Conducting security or operational analysis

When data is no longer needed, it is securely deleted or anonymized.

We Do Not Sell or Trade Your Data

Launchyfi LTD does not sell, rent, or trade your personal data. We only share data with trusted partners as needed to operate our services under GDPR-compliant agreements.

Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights concerning your personal data:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccuracies in your personal data.
• Right to Erasure: You have the right to request that we delete your personal data under certain circumstances.
• Right to Portability: You have the right to request that we transfer your data to another organization in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your data for direct marketing or other specific purposes.
• Right to Withdraw Consent: If you have given consent for certain processing activities (e.g., marketing), you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected].

You also have the right to file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe that your data protection rights have been violated.

Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the Effective Date at the top will be updated accordingly. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your data.

How to Contact Us

If you have any questions about this Privacy Policy or our data processing practices, please contact us at:

Email: [email protected]

If you have any concerns or would like to exercise your rights under GDPR, please reach out to our Data Protection Officer (DPO) or the relevant internal contact.