Today, we are proud to announce that Launchyfi is becoming Skoll.
While our name is changing, our mission remains exactly the same: helping organisations orchestrate and execute go-to-market with greater intelligence, precision and scale.
This is not a pivot.
It is not a change of direction.
It is the natural next chapter in a journey that started with a simple observation:
Modern go-to-market is broken.
Despite billions spent on software, data, automation, AI and talent, most companies still struggle to execute consistently. Teams operate in silos. Tools become fragmented. Processes become manual. Valuable signals are missed. Growth becomes reactive rather than intentional.
We believed there had to be a better way.
Where we started
When Alex and Kirolus founded Launchyfi, we launched as a fractional GTM Engineering consultancy.
At the time, the name made perfect sense. Our role was to work alongside founders, revenue leaders and go-to-market teams as fractional GTM Engineers, helping them build the systems, processes, automations and infrastructure required to scale efficiently.
We weren’t consultants writing strategy decks. We were builders.
We sat inside organisations, rolled up our sleeves and engineered the operational foundations that powered growth. The Launchyfi name reflected exactly what we were doing at that stage of the journey.
But over time, something interesting happened.
The same challenges kept appearing. Different companies. Different markets. Different geographies. The same underlying problems.
What we learned
As we worked with customers, we discovered that most go-to-market challenges weren’t caused by a lack of effort. They weren’t caused by a lack of data. They weren’t even caused by a lack of software.
The real challenge was orchestration.
Companies had CRMs. They had sales engagement platforms. They had enrichment providers. They had intent data. They had marketing automation. They had AI tools.
What they didn’t have was a system capable of orchestrating all of these moving parts into a cohesive and intelligent growth engine.
So we started building.
- 01At first, we built internal tools.
- 02Then automations.
- 03Then workflows.
- 04Then AI-powered systems.
Eventually, we realised we weren’t simply delivering services anymore. We were building software.
From consultancy to AI-native GTM orchestration platform
What started as GTM Engineering evolved into something much bigger.
The workflows became systems. The systems became software. The software became a platform.
Today, we are building an AI-native GTM Orchestration Platform and Operating System designed to help organisations coordinate, automate and optimise their entire go-to-market motion.
An intelligent layer that sits across people, processes, data and tools. An operating system for modern growth. One that enables companies to move faster, make better decisions and execute more effectively.
As our vision evolved, it became increasingly clear that the company had outgrown the name we started with.
Launchyfi represented our origins. It no longer represented our future.
Not to mention, we had two coding wizards, Luis and Zaid, join us on this journey to build the world’s first AI GTM Engineer, which has now become the AI-native Orchestration Layer for B2B GTM.
Why Skoll?
Skoll is inspired by Norse mythology. In legend, Skoll is the wolf that relentlessly pursues the sun across the sky.
What resonated with us was not mythology itself, but what it symbolises.
Building a company is rarely a straight line. Building category-defining technology is even harder.
It requires conviction. Resilience. Persistence. And the willingness to keep moving forward, even when the destination is still over the horizon.
That philosophy is deeply embedded within our company. And we believe it is reflected in the platform we are building.
What changes and what doesn’t
- Launchyfi becomes Skoll
- launchyfi.com → useskoll.com
- Email addresses → @useskoll.com
- Product branding across the platform
- A new visual identity across our materials
- Our team
- Our customers
- Our investors
- Our product vision
- Our commitment to engineered growth
The journey is just beginning
The Launchyfi name has been an important part of our story. It helped us establish the company, work with incredible customers, attract outstanding partners, welcome our first investors and build the foundations of what Skoll is becoming.
We are grateful to everyone who has been part of that journey.
But we are even more excited about what comes next. Because while the name is changing, the journey is only just beginning.
Launchyfi was the beginning. Skoll is the future.